If you are like most marketers, automation can make you nervous. Universal App Campaigns are one of the simplest campaigns to set up in Google Ads. Simple is a word you like to hear, but how do you know Google will target the right users? How do you maximize performance and ensure you are getting […]
Universal App Campaign (UAC) Optimizations in 5 Steps Read More »
PPC data can be overwhelming. The more you dive into it, the more complicated it can get. And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible. What’s most important when putting together your first PPC report is
Here are the key metrics and templates you need to create a PPC report Read More »
July 5, 2017 While PPC nerds certainly love their data, sometimes we can (admittedly) go overboard. We throw every metric, dimension, and number we can think of into a report, maybe add in some notes, sometimes changing the formatting, and call it done. Some clients like this strategy as they want to be able to
June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze performance
