pride

Matching the social team to the content: how to forge an authentic connection on social media

Social media is all about communities. Understanding what fuels the connections within these groups is key to creating effective campaigns, especially for original programming, which often creates passionate and invested audiences. Overly branded posts can fan a fire Social media communities can also be the first to identify and call-out a lack of genuine approach …

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How MailChimp Does Pride

Atlanta’s Pride history dates back to the early 1970s, when the Georgia Gay Liberation Front organized a march from Peachtree Street to Piedmont Park. Today, the annual parade draws nearly 300,000 people—the largest Pride event in the southeast. The week-long festival is held in October to coincide with National Coming Out Day and culminates with a weekend …

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