Process and Project Management

When it comes to new tech, just how agile are you? – Econsultancy

Great tech doesn’t have to be complicated. The easier and more accessible it is, the more people will use it, love it and benefit from it – and the more successful its creators will be. Simple, right? Unsurprisingly, in the SaaS age, it’s an approach we’re seeing from many of today’s tech innovators. They’re making …

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Three key elements of a change management strategy for marketers – Econsultancy

Change is ever-present for marketers, fuelled by the evolving nature of technology, consumer behaviour, and market conditions. So, how can marketers navigate change – both within their own teams, as well as in terms of wider organisational transformation? Econsultancy’s ‘Change Management for Marketers’ Best Practice Guide delves into this topic in detail. In the meantime, …

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What is scrappy marketing and how can it make you more agile? – Econsultancy

As marketers, we often spend a lot of time sweating the small stuff. We strive for perfection in every campaign we run, stressing over every aspect from the channels we choose to use, to the time of day we send an email newsletter. We agonise over whether the white paper we are about to release …

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What is a digital experience platform and why do you need one? – Econsultancy

Customers today expect digital experiences that are consistent and highly relevant across all touchpoints. In the past, marketers have used content management systems (CMS) and other web management systems to take control of and execute online campaigns. However, limitations in this technology, coupled with the rising expectations of consumers, has resulted in the need for …

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Join Econsultancy APAC’s AMA event – Econsultancy

In March, Unilever announced that they saved more than €500 million (US$562 million) in 2018 by moving some of the brand’s marketing from agency to an in-house team. The savings were achieved by creating “more content in-house while making existing assets go further”, according to Campaign. So, what does this announcement mean for brands? Should …

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10 collaboration tools marketers should consider using – Econsultancy

A marketer’s job is far from straightforward. Within marketing teams, there can be multiple projects on-the-go at one time, making communication and campaign management an arduous affair. This is why collaboration tools can be a godsend, helping marketers to streamline workflows and enhance teamwork. Here are 10 tools that are worth using and why. Project …

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We must improve relations between marketers & creatives, technology is one way

Sometimes, as I’m prepping to hash out our marketing plan for the coming quarter, I find myself thinking about the advertising pages in the back of vintage magazines from the 1950s. There were ads for X-Ray specs, Exploding Cigars, or Ray Guns, all with corny taglines and hand- drawn graphics. I’m not sure if these …

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