Product innovation

6 Ways to Improve Customer Loyalty with AI

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless …

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The Real Secret to Coming Up With a Breakthrough Business Idea

By Laura Nicole Brown Most businesses waste time addressing problems that don’t matter because they are trying to find answers to the wrong questions. So, what should they do instead? Albert Einstein offers helpful guidance in this famous statement: If I had an hour to save the world, I would spend 59 minutes to define …

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