Product Management

Top Ways to Reduce Your Product Packaging Costs

business development, business growth, Product Management, Product packaging, Product Positioning, SEO BLOG / Good To SEO

congerdesign / Pixabay Packaging serves not only a functional role but also a promotional one. It is used to keep the product safe from damage and as a tool for advertisement. In an attempt to make it both protective and attractive, companies spend tons of money on packaging materials. Some of the things that you […]

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It’s Not About What Your Product Does….

fancycrave1 / Pixabay Every day, I speak with sales people who are struggling. They’ve got a rock solid deal, the customer is qualified and interested. These sales people are eager to educate the customer about their products–and customers are at the point in their buying cycles where they want to be educated. But somehow deals