Choosing a commerce platform is one of the most crucial and important decisions you’ll make in the early life of your business. There are a number of factors to consider before purchasing a commerce platform – in fact, the choices are endless. But what’s really important? Here are some of the key considerations. The product catalogue […]
Technical considerations before purchasing a commerce platform Read More »
Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of our two new products, Popups and Sticky Bars. The initial
Wait a minute, no-touch website optimization? How on earth can you optimize your website without touching it? That’s absurd. Insane even. Have you gone stark raving mad, Oli? Who me? Never! Or at least, not all the way crazy. I’m talking about ways that you can experiment, learn, and change behavior simply by using page
11 Ways to Optimize Your Website without Touching Your Website Read More »
Okay, so perhaps only one of these use cases will blow your mind, but it’s worth risking being labeled as click-bait to get this in your hands. Read on for the coolest things you can do with website popups. Ever. Including augmented reality. Yup. Example #1: The Augmented Reality Customer Postcard Alright, people. Prepare to
As an optimizer, there’s nothing that excites me more than using design to change on-page behavior. By “change”, I mean to positively influence visitors to achieve their (and your) goals more effectively, and sticky navigation is a great way to increase your odds of driving behavioral change. The best way I know to design experiences
Changing On-Page Behavior with Sticky Navigation and Data-Driven Design Read More »
I’ve already talked at length about how to design more delightful popups by using The Delight Equation, and today I want to extend that concept by discussing the triggers and advanced targeting you can use to make popup experiences even better. I think we’d all agree that showing a popup to your visitors on every
4 Ways to Use Advanced Triggers & Targeting to Craft Delightful Popups Read More »
With so much of your traffic coming from mobile, it’s essential that you craft great mobile experiences. This means going beyond simple responsive design if you’re going to use a superior mobile UX (user experience) to stand out from your competition. IMPORTANT: This is a mobile experience. Use your phone to read this post. ***Click
How to Turn Your Blog Posts Into a Mobile App Experience Read More »
By Oli Gardner on January 19th, 2018 in Product Marketing Be the first to comment Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some of the ways they’re increasing product awareness and adoption of a new product – including the genesis
I’ve no idea how to actually do the two-step. Apparently it looks a little something like this:It’s way too complex for me. Fortunately, when it comes to marketing, the two-step opt-in form is much simpler. What is a Two-Step Opt-In Form? Well for starters it’s a two-time hyphenated term that’s really annoying to type. Functionally
Opt-In Forms That Is [A Psychology Principle With Conversion Data] Read More »
Sticky Bars are the less intrusive cousin of the noble Popup. They appear at the top or bottom of the page (and sometimes the sides) when a visitor arrives, leaves, scrolls down or up, stays on the page for a certain time period or clicks a link or button. They have a million useful use
