Product Marketing

“Maybe Later” – A New Interaction Model for Ecommerce Entrance Popups

I’d guess that over half of the e-commerce stores I visit use entrance popups to advertise their current deal. Most often it’s a discount. What is an Entrance Popup and What’s Wrong With Them? They are as they sound. A popup that appears as soon as you arrive on the site. They’re definitely the most …

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Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

I’m not talking about your home page. Sure that gets the most traffic, but notice the qualifier in the post title; highest-traffic “lowest-converting”. But why would you care about a low converting page? Because chances are, it’s not converting because you forgot to add a call to action (CTA). I’m sure you know about some …

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How to Turn a Long Landing Page Into a Microsite

Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation to scroll people up and down to different page sections. It’s a great conversion experience and should be embraced. However, there are times when having a small multi-page site, known as a microsite (or mini-site) can offer …

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11 Awesome Popup Design Examples

I admit it. I’m a geek. Or am I a nerd? Definitely not a dweeb, but probably a keener (that’s a Canadian term). One of my favorite things to do (as a marketer) is to reverse-engineer marketing experiences – good and bad – to define an equation that can be used to score them. It’s primarily a …

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5 Really Bad Website Popup Examples

If you want to craft a delightful marketing experience and you’re using popups, you need to make sure you hold them to the same high standards as the content they are covering up. You can learn a lot by looking at bad website popup examples. Once you understand what not to do, you’ll default to …

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Technology isn’t the Problem, We Are. An Essay on Popups.

Today I want to talk a bit about what it’s like, as a marketer, to be marketing something that’s difficult to market.You see, there’s a common problem that many marketers face, and it’s also one of the most asked questions I hear when I’m on the road, as a speaker: “How do I great marketing …

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