Product Positioning

A Q&A With Product Positioning Expert April Dunford

There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is when I stumble upon Bill and Ted’s Excellent Adventure on TBS. And one is after I’ve launched a new product or campaign. You and I may share that last one. …

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Top Ways to Reduce Your Product Packaging Costs

congerdesign / Pixabay Packaging serves not only a functional role but also a promotional one. It is used to keep the product safe from damage and as a tool for advertisement. In an attempt to make it both protective and attractive, companies spend tons of money on packaging materials. Some of the things that you …

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