Learn how you can use the Product Life-cycle model to project changes in the perception and use of your products The Product Life-cycle (PLC) describes the stages of a product from launch to being discontinued. It is a strategy tool that helps companies plan for new product development and refine existing products. What are the […]
Amazon is the first place people go to when they shop online. According to BloomReach’s State of Amazon report, customers begin their search on Amazon 2X as frequently as on Google and this number is only going to increase. Eventually your potential customers will start all their searches on Amazon even if you’re not selling a
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In 2011, Eric Ries published The Lean Startup. It quickly became a bestseller and a core part of many university courses. In the book, Eric outlined a business model for startups using complex-sounding business terms like lean management, minimum viable product, and agile development. These buzzwords and the theories they represent have become part of
How to Turn a Minimum Viable Product into a Booming Business Read More »
Let’s be honest: we all crave sales. No matter what your business is, you want to stay one step ahead of your competitors and boost sales. But the days when you could simply launch an advertising campaign to attract new customers are long gone. Traditional online advertising doesn’t work anymore: according to HubSpot, 64% of people who
How to Turn Instagram Followers into Customers with Ephemeral Content Read More »
Spring is here! It’s time to grow and engage your email subscribers with our latest features. We were so excited to announce one-click automation and segmentation in Broadcasts (one-time emails) last month. And now, we’re excited to share four more updates inside your AWeber account! Add and remove tags based on your Broadcast opens With Broadcast Automations,
New in AWeber! Automation, Segmentation, Mobile App Updates, and More Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
7 Segmentation Mistakes that Will Cost Your Business Money Read More »
In 2018, closing a sale is no longer a job that is left entirely up to a salesperson. Consumers are taking it upon themselves to make sure they buy the right product at the right price by researching information online. In fact, 82% of customers conduct research online prior to making a purchase. In a
Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will not change their current behavior to use your product, no
Reduce Product Friction to Increase User Adoption and Retention Read More »
You might think that someone who works at a data company that backs small businesses might have an opinion or two on the bigger ones—and you’d be right. I never thought there would come a day when I’d be so opinionated about Amazon, and it has more to do with Good Girls Revolt being canceled
We Stand Behind the Little Guys: Reinforcing Our Mission in 2018 Read More »
