When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market […]
Advertising is one of the most critical parts of running your e-commerce store. Unfortunately, for many it also tends to be one of the most elusive and difficult to figure out parts. You have a great product and set a fair price. You’re on top of customer service and your site looks great. But all
How E-commerce Companies Can Boost Sales with Facebook Ads Read More »
Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. That means that setting up good retargeting campaigns can recover nearly 1 in 4 of every lost sale due to cart abandonment. For most sellers,
How to Set Up a High-Converting Facebook Retargeting Campaign Read More »
