Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and…
Programmatic Advertising & Media Buying
It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how…
Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme Reach. Extreme Reach’s Video Benchmarks Report is based on billions…
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file….
MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads. The post Keeping up…
Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific…