Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly. With so much development in the industry it can be hard to look at the bigger picture or anticipate what the next big trend might be, but in this article, I’ll share where I anticipate we […]
Video advertising’s bright future and what you should be doing now Read More »
Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents and advertiser concerns growing. A new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the
Study confirms brands’ worst fears about unsafe content Read More »
NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year. For our Amazon Advertising
80% of Amazon advertisers plan to increase budgets in 2019 Read More »
Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research firm Gartner’s recently released, first Magic Quadrant report on the topic. A free version is available from several of the vendors mentioned in the report, including MediaMath and Adform. (Registration required.) How vendors
Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants Read More »
From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV. Previously, NCS’ Advanced TV Suite used purchase data to develop targeted audience segments of anonymized households for linear TV
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT Read More »
Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and Amazon’s ad tech stack consolidations in recent months. Oath Ad Platforms for marketers rolls up technology gained from several acquisitions: BrightRoll, One by AOL and
Oath combines its ad tech assets under new Oath Ad Platforms brand Read More »
It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began
Here’s why you should crowdsource your programmatic creatives Read More »
Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme Reach. Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of 2018 across multiple devices. With an 111 percent increase in impressions served
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory that has been authorized via a publisher’s ads.txt file. Ads.txt is an initiative spearheaded by the IAB Tech Lab to help eliminate domain spoofing ad fraud. By simply placing an ads.txt file on their
Google allows advertisers to buy ads.txt authorized-only inventory Read More »
MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads. The post Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines appeared… Please visit Marketing Land for the full article. Source link
