Programmatic Advertising & Media Buying

Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption

A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic sellers and resellers, or they will be left out of brands’ programmatic ad buys. “Some advertisers care a lot about making sure that we’re not […]

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Real changes to consumer behavior are driving adoption of data-driven creative

Channel: Display Advertising, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

Data-driven creative is a hot topic these days. Consider the following developments. A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of better linkage between media data and creative execution. Venerable creative agency Leo Burnett earlier this year launched what it calls “The

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TAG awards 9 adtech companies with “Certified Against Malware” seal

A-From MTT, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG, Uncategorized / Good To SEO

The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware” seal. AppNexus, DataXu, Google, LKQD, OpenX, Publishers Clearing House, Rocket Fuel, Sovrn, and The Media Trust received the seal for implementing TAG’s anti-malware standards. “You can’t stop fraud without stopping malware because the two are intertwined at nearly

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Navigating the programmatic turn in content distribution

A-From MTT, Channel: Martech: Content, Content marketing, Display Advertising, Martech Column, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level function or as the job of interns, brands are making content as a matter of course and distributing it to varying degrees of success. In today’s fragmented media environment, the adage “content is king” has

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LiveRamp launches IdentityLink for Publishers

A-From MTT, Channel: Martech: Analytics & Data, Display Advertising, Marketing Tools, Marketing Tools: Analytics, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink

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The 7 rules of respectful marketing

Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, How To Guides: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless barrage of online ads, resulting in 32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to ignore the ad. Virtually

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IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

A-From MTT, Channel: Display Advertising, Display Advertising, Mobile Marketing, Programmatic Advertising & Media Buying, SEO BLOG, Uncategorized / Good To SEO

The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that allows the industry

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