stevepb / Pixabay I don’t need to tell you that people are glued to their mobile devices. Whether it’s the oblivious millennial almost becoming roadkill while checking Instagram or the modern family hunched over devices at the dinner table, this is crack for the twenty-first century. The average person spends three hours per day on …
Don’t Build a Mobile App Without First Considering Progressive Web Apps Read More »
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone. While often thought of as a mobile-only innovation, PWAs are seeing increasing support and adoption on desktop, aided by efforts from Microsoft and …
The marketer’s guide to progressive web apps (PWAs) – Econsultancy Read More »
Progressive web apps can help improve your social media marketing strategies by leveraging your brand Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. I mean, even with all the negative hype about social media tactics, popular platforms like …
Incorporate progressive web apps into your social media marketing Read More »
If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS and Android devices. Both have similar goals, but take vastly different approaches. However, technological progress has facilitated change. …
Why SEO and front-end developers are the perfect search marketing team Read More »
Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy. Essentially, PWAs are mobile apps that are delivered through the web. By using an app shell and pre-caching on a user’s phone, …
Five ecommerce brands that have found success with progressive web apps Read More »
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study, a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every …
How Progressive Web Apps could rule mobile ecommerce in 2018 Read More »
It was over a year ago when Microsoft outlined its plans to bring Progressive Web Apps (PWA) to Windows 10. Now that plan is becoming a reality, with Microsoft giving users a preview of PWAs and breaking down its strategy to bring them to the Microsoft Store. Progressive Web Apps are web applications that are …
Microsoft Announces Plans to Bring Progressive Web Apps to Windows 10 Read More »
Learn the benefits of progressive web apps (PWAs) and why you should be using them This year has been huge for the mobile web. Accelerated Mobile Pages (AMP), which have enabled the rapid delivery of news content, have muscled their way to the top of Google search results. Furthermore, Comscore reports that mobile is the …
An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018 It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of change in the digital marketing sphere and look ahead to what’s coming. Sometimes our predictions …
3 easy steps to optimise your website for the mobile-first index in 2018 Read More »
Case studies showcasing the positive affects of PWAs PWA technology isn’t exactly new, but it isn’t completely old either. However, as more and more internet users spend more and more time (as well as more and more money) via mobile applications, and because of the high and increasing level of mobile penetration globally, it comes …
How your mobile ROI can increase with Progressive Web Apps Read More »
Much has been made of the fight between mobile apps and the mobile web, but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider …
Progressive Web Apps versus Android Instant Apps: Which is better for marketers? Read More »
