progressive web apps

Don’t Build a Mobile App Without First Considering Progressive Web Apps

stevepb / Pixabay I don’t need to tell you that people are glued to their mobile devices. Whether it’s the oblivious millennial almost becoming roadkill while checking Instagram or the modern family hunched over devices at the dinner table, this is crack for the twenty-first century. The average person spends three hours per day on …

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The marketer’s guide to progressive web apps (PWAs) – Econsultancy

A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone. While often thought of as a mobile-only innovation, PWAs are seeing increasing support and adoption on desktop, aided by efforts from Microsoft and …

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Incorporate progressive web apps into your social media marketing

Progressive web apps can help improve your social media marketing strategies by leveraging your brand Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. I mean, even with all the negative hype about social media tactics, popular platforms like …

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Why SEO and front-end developers are the perfect search marketing team

If you work in digital marketing, then you will have already heard a lot about the role of SEO and front-end development in creating popular websites. SEO and web development are often considered as incompatible as iOS and Android devices. Both have similar goals, but take vastly different approaches. However, technological progress has facilitated change. …

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Five ecommerce brands that have found success with progressive web apps

Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy. Essentially, PWAs are mobile apps that are delivered through the web. By using an app shell and pre-caching on a user’s phone, …

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How Progressive Web Apps could rule mobile ecommerce in 2018

Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study, a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every …

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Microsoft Announces Plans to Bring Progressive Web Apps to Windows 10

It was over a year ago when Microsoft outlined its plans to bring Progressive Web Apps (PWA) to Windows 10. Now that plan is becoming a reality, with Microsoft giving users a preview of PWAs and breaking down its strategy to bring them to the Microsoft Store. Progressive Web Apps are web applications that are …

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