Can we promote products yet? A content marketing heresy.

Here’s a weird thought (expressed as eleven quasi-rhetorical questions): What if one of the core premises of content marketing is wrong? What if the idea that we must always suppress our product messages in favour of altruistic, prospect-helping, issue-exploring stories was a bit… naïve? What if we admitted that this ‘altruism’ was always a bit… …

Can we promote products yet? A content marketing heresy. Read More »