prospects

Manage Your Innovation Pipeline Just Like Your Sales Pipeline

December 24, 2018 Business Innovation, innovation pipeline, projects, prospects, Sales pipeline 0 Comments

Picture by Lethutrang101 on Pixabay Managing the Sales pipeline is a well-developed executive skill in any company selling large ticket items to business customers. Each sales person has to gather…

Turning a Lead into a Prospect with MOFU Content

August 3, 2018 Content marketing, customers, FOFU, lead generation, marketing funnel, MOFU, prospects, sales funnel, TOFU 0 Comments

Much like the middle child in a family, middle of funnel (MOFU) content tends to get overlooked in favor of the more popular siblings. Everyone likes to focus on how…

How to Create A High-Value Lead Magnet to Quickly Grow Your Email List

April 5, 2018 audience, authority, Case Study, Checklist, content upgrade, contest, Customer, e-book, email course, email list, Email Marketing, Expertise, free trial, lead magnet, pain point, Podcast, product demo, prospects, Quiz, report, sales funnel, SEO BLOG, subscriber, video, webinar, white paper 0 Comments

A new visitor comes to your website, finds just what he/she was looking for, clicks on BUY and you’re done. Ha! That doesn’t happen, does it? In reality, a visitor…