prospects

How to Design Landing Pages that Convert

By Good To SEO

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the Read More

In Business Innovation , innovation pipeline , projects , prospects , Sales pipeline

Manage Your Innovation Pipeline Just Like Your Sales Pipeline

By Good To SEO

Picture by Lethutrang101 on PixabayManaging the Sales pipeline is a well-developed executive skill in any company selling large ticket items to business customers. Each sales person Read More

In Content marketing , customers , FOFU , lead generation , marketing funnel , MOFU , prospects , sales funnel , TOFU

Turning a Lead into a Prospect with MOFU Content

By Good To SEO

Much like the middle child in a family, middle of funnel (MOFU) content tends to get overlooked in favor of the more popular siblings. Everyone likes Read More

In audience , authority , Case Study , Checklist , content upgrade , contest , Customer , e-book , email course , email list , Email Marketing , Expertise , free trial , lead magnet , pain point , Podcast , product demo , prospects , Quiz , report , sales funnel , SEO BLOG , subscriber , video , webinar , white paper

How to Create A High-Value Lead Magnet to Quickly Grow Your Email List

By Good To SEO

A new visitor comes to your website, finds just what he/she was looking for, clicks on BUY and you’re done. Ha! That doesn’t happen, does it? Read More