psychology

How Neuroscience Affects Customers’ Buying Behaviors

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. …

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Addiction – What & How It Causes – How To Overcome It

What Is Actually Addiction In the past, the addiction was seen as a person’s moral failure and weakness of will (NIH, 2010). With progress in scientific research, biological theories of addiction in the form of a “brain disease” are now widely accepted; However, this approach is still controversial. Many like to mark it as a …

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Luxury marketing search strategy, Part 1: Consumer mindset

Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone. Luxury brands, resellers, and even counterfeiters are …

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Knowing this will make you give less of a f*ck about what others think – Red Lemon Club

What’s the solution? Do we need to stop hiding? Not quite. That would mean taking on the additional burden of trying to ‘not hide.’ That takes work. The solution is to change your thinking. Remember your current philosophy? ‘The right thing is to be a good person.’ Here’s your new philosophy: ‘I am flawed, weird, …

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