psychology

How Neuroscience Affects Customers’ Buying Behaviors

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. …

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Addiction – What & How It Causes – How To Overcome It

What Is Actually Addiction In the past, the addiction was seen as a person’s moral failure and weakness of will (NIH, 2010). With progress in scientific research, biological theories of addiction in the form of a “brain disease” are now widely accepted; However, this approach is still controversial. Many like to mark it as a …

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Luxury marketing search strategy, Part 1: Consumer mindset

Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone. Luxury brands, resellers, and even counterfeiters are …

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Knowing this will make you give less of a f*ck about what others think – Red Lemon Club

What’s the solution? Do we need to stop hiding? Not quite. That would mean taking on the additional burden of trying to ‘not hide.’ That takes work. The solution is to change your thinking. Remember your current philosophy? ‘The right thing is to be a good person.’ Here’s your new philosophy: ‘I am flawed, weird, …

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It’s time for marketers to tap into system 1 thinking

Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, “thinking fast and slow” – but how can marketers use this Scientific theory in their marketing? Last year I was faced with a fairly every day dilemma, my partner and I were going through the …

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What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising

By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use …

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Copywriting Hacks: How to Build Trust With Your Audience

Effective copywriting is all about building trust with your audience, understanding their needs and then convincing them that your solution can alleviate their pain most efficiently. Before you can sell them anything, you need to build a strong foundation of trust. Once you have that relationship, it becomes much easier to sell someone. Think about …

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The Psychology of Subject Lines: Using Science to Optimize Clicks

The Psychology of Subject Lines: Using Science to Optimize Clicks Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to target customers and force them to open the email. One …

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What Every Marketer Should Know About Color Theory

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even …

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