psychology

The Psychology of Subject Lines: Using Science to Optimize Clicks

good subject, perfect subject, psychology, SEO BLOG, subject lines, Tools & Tips / Good To SEO

The Psychology of Subject Lines: Using Science to Optimize Clicks Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to target customers and force them to open the email. One […]

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What Every Marketer Should Know About Color Theory

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white. This holds true even