Are you looking to maintain a professional presence in your field? Every business or professional individual can benefit from some form of public relations when it comes to elevating and maintaining their image. No matter what your intentions are when starting a public relations campaign, where do you start? Here Are 6 Critical Steps For […]
6 Fool-Proof Steps to a Successful Public Relations Campaign Read More »
Today I’m going to help you lift your public relations with three content marketing tools. Hopefully, this will get your work week off to a good start. Public relations is key for SEO these days. After all, most everything a public relations professional writes end up being online. Why not optimize your press releases, case
Lift Your Public Relations With These 3 Content Marketing Tools Read More »
Organizations shouldn’t over promise as an alternative to the risk of losing a customer, employee, deal, flattering article, or favorable analyst rating. Over promising may buy time, but it almost always comes to haunt the organization in the long term. Not delivering on expectations is dangerous for the future of the organization. Honesty is a
How Overpromising Causes Public Relations Disasters Read More »
“A good PR story is infinitely more effective than a front-page ad.” – Richard Branson At the close of 2018 experts and pundits put forth their projections for what would be the top PR trends for 2019. Now that we’re halfway through the year, we thought we’d look back at those predictions to see how
The decision to work with a PR and digital marketing agency doesn’t come lightly. By the time you’re ready to choose a PR and digital marketing agency, you’ve already done your due diligence. You know that your marketing objectives are best served by hiring communications experts, and you’ve determined that the agency of your choice
Maximizing Success with Your PR & Digital Marketing Agency Read More »
Pitch, Promote, and Publish Your Press Release Get your news on every available channel and pitch it immediately upon release to your relevant media contacts (remember: know your audience; help their readership). Newswires serve their purpose, but only 3% of journalists rely on the newswire, so why should you (2)? Pitch your press release to
Increase Visibility with These Press Release Basics Read More »
In case you missed it The Holmes Report reported in April that public relations industry growth held steady at about 5%. Here’s an excerpt from their story on this followed by two warm PR trends I see driving demand. “The research reveals that the Top 250 PR firms reported fee income of around $12.3bn in
2 PR Trends Percolating Right Now; PR Industry Growth Holds Steady at 5% Read More »
When many of us hear the term elevator pitch, the first scenarios that come to mind are an interview or a sales presentation. However, these brief soundbites are no longer reserved for those moments when you’re put on the spot and have to quickly sell what you have to offer. In today’s world, having an
Elevate Your Elevator Pitch with These Proven Strategies Read More »
Print newsrooms are shrinking. Just last month, the Cleveland Plain Dealer laid off a third of its unionized news staff. According to Pew Research, from 2008 to 2017, newsroom employment in the U.S. dropped by 23%. It’s looking more and more bleak for the news that runs in black and white. Despite these developments, television
5 Surprising Things You’ll Gain From a Media Training Session Read More »
Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. The rallying cry of clients and executives was “Get us in the New
A Useful New Model to Get The Edge in Public Relations Read More »
