I must admit, when I started working for Metis Communications, one of the hardest things to overcome was being intimidated by editors and reporters. Of course, that’s not meant negatively; they have a job to do and work on pretty tight deadlines, as do those of us in public relations (PR). As you may know […]
When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises goes on and on. Aggressive media inquiries, bait-click headlines, and viral social media sharing can exacerbate even
No matter how long you’ve been a professional in consumer PR, tech PR or startup PR, you still get a thrill when you see your tireless efforts brought to life in the targets where you’re aiming. What is often less public – and arguably less celebrated – is the nontangible work happening behind-the-scenes to earn
For years, the PR industry had an intense love affair with “influencers.” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really. Mom bloggers ruled the roost. But other types of bloggers
Is the PR Industry Missing the Boat with Influencer Marketing? Read More »
There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. Unfortunately, after going through such machinations, the bolder parts of these statements tend to get stripped out. As all politics
Getting Comfortable with Risk Central to PR Success, Suggests Survey Read More »
The launch of a company or ribbon cutting can come with some fanfare. The excitement may bring the community out to witness the event, perhaps attract a local politician for a speech or words of encouragement. The quintessential gathering might also draw TV news crews interested in grabbing some visuals and a comment – publicity
What Do You Need to Generate Publicity on Local TV News? Read More »
A couple of weeks ago I was at a gas station. I happened to look over as I was pumping gas and there was this truck next to me, and they were in the other lane, and I noticed on the side of the truck it said something called Crosses For Losses. Now, you may
Back in the day, public relations consisted primarily of press releases, articles in the daily newspaper and magazines, TV and radio spots, and a quarter-page section in the Sunday paper. But today it’s a different world. Technology has given brands the ability to connect with potential customers in much broader ways than ever before and
How to Leverage the Changing PR Landscape in Your Brand Marketing Read More »
Public relations and corporate social responsibility, though different, are closely connected in their focus on building relationships with people. “Corporate social responsibility isn’t all about gaining good publicity,” said Darian Kovacs, CEO of Jelly Marketing. “However, businesses can use public relations to reach their audience and gain their trust.” Public relations is about building a
Free-Photos / Pixabay Back in July 2018, I wrote several press releases for an HVAC firm and distributed them using the online news distribution service eReleases. As I advised the company, their “news” was not groundbreaking or timely per se. However, I did know that the releases would help them get traffic to their brand-new
Do Online Press Releases Work? Yes—But You Need to Be Patient Read More »
