Journalism has been battered by major changes over the past few years. If you find yourself struggling to keep up with these changes, you’re not alone. But to help you up your effectiveness, we’ve highlighted the key B2B PR trends you need to know to appeal to journalists. Two Reports, Two Different Points of View: […]
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Andrea Weckerle, author of the recently published book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks, is an
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! David Meerman Scott is a marketing strategist and best-selling author of eight books, including The New Rules of Marketing and PR and Marketing Lessons from the Grateful Dead. He also advises emerging companies in the marketing technology category and speaks
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nancy Duarte is an expert in presentation design and a principal of Duarte Design, where she has served as CEO for more than two decades. Nancy speaks to audiences around the world about how to increase the impact of their
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jonathan Wichmann co-founded Orca Social, a member-based social media consultancy for large B2B organizations. He was previously head of social media at Maersk Line, a very traditional B2B shipping company in Denmark. I invited Jonathan to Marketing Smarts to talk
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Gini Dietrich is founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She’s also a frequent keynote speaker and the author of the popular PR and marketing blog Spin Sucks. I invited Gini to Marketing Smarts to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (2012) and The Marketing Performance Blueprint (2014). A graduate of Ohio University’s E.W.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Deon Newman, B2B Marketer of the Year and IBM’s vice-president of marketing for System z, spearheaded a global campaign marking the 50th anniversary of the company’s iconic mainframe computer. The Mainframe50 campaign generated more than 25,000 news stories and 90,000
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scott Monty serves as executive vice-president of strategy for SHIFT Communications, where he contributes to strategic elements of new business, client assignments, and agency direction. Previously, Scott was a strategic adviser on crisis communications, blogger relations, digital customer service, innovative product
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When a crisis hits, brands tend to panic. Too often, no one’s sure who should answer media inquiries or respond to comments and questions about the situation on social media. And even if there is someone whose job it is
