publicity

7 Ways to Get (Mostly) Free Publicity for Your Business

By Andy Shearer When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your business—one area I focus on is how to create and secure publicity and media. Generally what I hear from many people—especially law firms, dental offices and …

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How Publicity Can Benefit Your Business and Why You Need It  

kaboompics / Pixabay Unless you have a large advertising budget to get your brand’s name in front of millions of consumers, your business will require extra effort in getting people to recognize who you are. Below, branding expert Michelle Lewis of VisibilityVixen.com and I teach you how to develop your own publicity campaign to drive …

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