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5 Steps to Turn Customers Into Advocates

Whether it’s through micro influencers, customer advocates or celebrity endorsers, we all have seen the rise of user-generated content on social media. It shouldn’t be that surprising either. Why? Well let’s start with the fact that Facebook’s newly improved Page Insights for businesses expects some to see a dip in organic reach–even lower than previously […]

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8 Copywriting Hacks to Keep in Your Back Pocket When Writing For Social

Having good copywriting skills is an important part of a social media manager’s toolkit. On Twitter you have to tell a story–but succinctly. And on Instagram, the photo has to match a carefully worded caption. How do you keep all of this balanced with your brand’s marketing strategy goals? Writing for social differs from other

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10 Textbook Strategies for Social Media in Higher Education

Managing social media in higher education is a unique challenge. At first glance, you would speak to the students attending the school. But a higher education institution is more than that. It’s a community of students, educators, researchers and alumni. Let’s also not forget interacting with prospective students. We’ve previously hosted a webinar with social

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Ranker: How to make a Google algorithm-proof website

Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. Still, surely there’s no such thing as a website that’s never impacted by Google algorithms, right? As

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