Your content calendar is your closest ally. It’s the tool that gives every social media marketer a systematic view of each message they’ve planned out for any given period of time. Not to mention, it just makes life a lot easier. Sprout’s Publishing Calendar is constantly evolving to keep up with changing social needs. In […]
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With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all. According to data recently released by the Interactive Advertising Bureau, digital advertising revenue in the U.S. increased by
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Social media has provided brands and businesses with a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use social media to find and convert valuable leads. In this post, you’re going to get an extensive list of 11 tips and tactics that you can
11 Tips & Tactics for Expert-Level Social Selling Read More »
You’ve felt it. Your organic content doesn’t have the same reach on social media anymore. In fact, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement just since January 2017. Ouch. You’ve certainly felt it. But that’s why so many organizations now rely on social media advertising (paid social) more than
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Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity. We’ve set out
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How much time do you spend switching between social media tools in one day? Is it worth it to consolidate that time into an all-in-one solution? There comes a time in every social media manager’s career where you get tired of jumping between tools. Maybe you’re now managing one company’s accounts on three different networks.
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If you’re not taking the time to plan your social media calendar in advance, you could end up scrambling to find content to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers. That’s why one
By Zach Obront Many entrepreneurs dream of one day writing a book. After spending time accumulating lessons in life and business, the thought of sharing those lessons with other people can be exciting and inspiring. When done right, however, writing a book isn’t just a selfless act. Becoming an author can build your authority, generate leads,
Build Your Business Brand by Writing a Book—It’s Easier Than You Think! Read More »
Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks
It’s probably not a stretch to assume that most people are familiar with the basic idea of hashtags. But knowing of a concept is certainly not the same as understanding it. As such, it’s important to set the record straight regarding how to use hashtags properly, respective of the platform in which they’re used. From
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