Retention Content Marketing: How To Create Post-Purchase Loyalty

56% of B2B marketers plan to increase content creation spending —but they myopically miss a huge opportunity: retention content marketing! To understand this marketing challenge, examine this 2019 Content Marketing Institute/MarketingProfs Research chart. (Here’s the full 2019 B2B Content Marketing Research analysis.) Content Marketing By Buyer Journey Stage Chart via Content Marketing Institute-MarketingProfs By stopping at …

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