RACE Planning System

Introducing RACE: a practical framework to improve your digital marketing

The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don’t have a marketing strategy. In this post, first published in July 2010 and since updated with a new summary of digital marketing KPIs you should track, …

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Choosing effective digital marketing KPIs

How to set digital marketing KPIs, make them SMART KPIs and align your KPIs to the RACE planning model Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a useful way for Digital Marketers to set expectations and prove that their work is having …

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