ranking

What You Should Do With Old Content That’s Not Getting Traffic

If you’ve been publishing articles or blog posts for several years, there’s a good chance that you have a ton of content that isn’t ranking and doesn’t get any traffic. It may be dated, it may be irrelevant to your business or it may just not be very good. So what do you do with …

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5 Ways to Improve Your SEO Without Building Links

When it comes to improving your website’s SEO, most advice includes a call to focus on building links. There’s a good reason for that — it works really well for some people (usually the people telling you that you need to do it). But here’s what they don’t tell you: there are other ways to …

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How to Rank on Page 1 of Google for Thousands of Keywords

What if I told you that you could rank on the first page of Google search results for thousands of keywords? My guess is that you’d first ask how much it was going to cost you. The answer is…not that much. The more material you give Google to index, the better you’ll be able to …

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords …

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The Most Underrated Tactic to Boost Your Search Ranking: Podcasting

In today’s world, for a business to thrive, it needs to produce engaging content that will attract people’s attention and keep them interested. Without content, all your business will become is an afterthought, which means that consistent content publishing is essential. When the topic of content comes up, blogging immediately comes to mind, but there …

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How to Build Up Your Domain Authority from Scratch

I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. It’s never fun to explain …

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