Rebecca Lieb

The Storytelling Edge – Book Interview

Heidi Cohen Interviews Joe Lazauskas and Shane Snow New book – The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You   Q: What’s your best piece of advice for readers looking to improve their marketing? A: To steal a line from my friend Rebecca Lieb: “Content is …

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Enhanced Existing Content Marketing: How To Keep Your Content Healthy

To show measurable content ROI, focus on enhanced existing content marketing. With relatively low marketing investment, enhanced existing content marketing up-cycles published content to keep it up-to-date and visible. Backlinko’s Brian Dean is one of the most successful proponents of enhanced existing content marketing – also known as reused content, repurposed content and/or recycled content. …

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4 Pillars of Digital Marketing

Delivered via an Internet-enabled device or experience, digital marketing enables marketers to connect directly with their audiences including prospects, customers, employees and other followers. This interactive connection lays the basis for the four pillars of digital marketing and distinguishes it from non-digital marketing.  They are: Content: Gives context to brand message based on a medium. Communication: Is …

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