Committing to a new website or a website rebuild brings on a roller coaster of emotions. There is usually excitement over a new functionality or an updated look and sometimes apprehension over the content on your current site. You will certainly feel many highs but also a few lows throughout the life cycle of your […]
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Writing a blog post can be a challenge. It is hard work, but afterwards, you’re probably proud of what you have created. No way you are ever
In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for smart marketers, keen to use everyday tools such as Google Sheets or Excel to automate time-consuming tasks such as redirect mapping. Thanks to
Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects Read More »
Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well. Have you checked your page speed scores lately? How do your speeds match up against
How to increase page speed to improve SEO results Read More »
In the previous article on 7 Things That Hurt Your SEO Rankings and How to Fix Them, we found how a drop in SEO rankings can be one of the worst things that can happen to a website. A bad SEO entails practices that are outside the boundaries of Google webmaster guidelines and it affects
Things that hurt your SEO rankings and how to fix them, part 2 Read More »
