Reporting / Conversion Tracking

Robust Reporting with Google Sheets Query Function

As you work with spreadsheets you pick up formulas, tricks, and formatting lessons to make reporting easier. I often see users get stuck when it comes to combining these pieces into a complete report. We recently onboarded a client and needed to replicate one of their old reports. Most of the report created manually, updating …

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Understanding B2B PPC Lead Flow

As PPC marketers, it is easy to think that lead gen and B2B are the same.  B2B vs B2C can seem similar, especially in the lead gen arena, but typically there are still some key differences to buying a consumer service vs a business product or service. Some simple examples are: Consumers typically don’t get …

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Choosing The Right PPC Platform For Your Needs

August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management.   …

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Master List of the Best Ad Tech Platforms for PPC

July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research?   Well, guess what, you’re in luck!     We curated a number …

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How To Create Actionable PPC Reports

July 5, 2017 While PPC nerds certainly love their data, sometimes we can (admittedly) go overboard. We throw every metric, dimension, and number we can think of into a report, maybe add in some notes, sometimes changing the formatting, and call it done. Some clients like this strategy as they want to be able to …

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