Reporting / Conversion Tracking

Robust Reporting with Google Sheets Query Function

[ad_1] As you work with spreadsheets you pick up formulas, tricks, and formatting lessons to make reporting easier. I often see users get stuck when it comes to combining these pieces into a complete report. We recently onboarded a client and needed to replicate one of their old reports. Most of the report created manually, …

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Combining Lead Data for Closed Loop PPC Reporting

[ad_1] When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. When we focus on generating leads, we often say (hopefully), “Look! I have increased your leads 20% YoY!”. …

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Understanding B2B PPC Lead Flow

[ad_1] As PPC marketers, it is easy to think that lead gen and B2B are the same.  B2B vs B2C can seem similar, especially in the lead gen arena, but typically there are still some key differences to buying a consumer service vs a business product or service. Some simple examples are: Consumers typically don’t …

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The Ultimate Guide to PPC Marketing (Pay-Per-Click)

[ad_1] What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. The Basics of PPC PPC is used for all types …

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Choosing The Right PPC Platform For Your Needs

[ad_1] August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management. …

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Master List of the Best Ad Tech Platforms for PPC

[ad_1] July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research?   Well, guess what, you’re in luck!     We curated a …

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