reputation management

How responsive brands can drive revenue through reviews – Econsultancy

The direct link between revenue and reputation is so clear that brands who do not pay attention to reviews risk missing out on improved search performance, better click-through rates and, ultimately, more sales. That is the warning from reputation management specialists Yext, passed on to attendees of a recent Econsultancy webinar on how to maximise …

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How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least …

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How to Prepare for the Inevitable PR Crisis

When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises goes on and on. Aggressive media inquiries, bait-click headlines, and viral social media sharing can exacerbate even …

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Why is Lush moving away from social media? – Econsultancy

Lush UK has announced that it is to step away from its corporate social media channels.   Somewhat ironically, it has been described by Lush as a bid to ‘open up the conversation’ between the brand and its customers. The Lush UK channels across Facebook, Twitter and Instagram will close, leaving only the hashtag #LushCommunity for …

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Social listening 101: Six crucial keywords to track

Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear. This article aims to answer the most burning questions about social listening: What is a …

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What impact has Fyre Festival had on influencer marketing? – Econsultancy

Dubbed ‘the greatest party that never happened’, Fyre Festival has become a catchall term for failure. The 2017 festival – which has recently come back into public consciousness due to Netflix and Hulu documentaries – sold the dream of an idyllic, VIP-style party on a remote island in the Bahamas. Influencers played a large part …

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The four stages of social media issue and crisis management – Econsultancy

Some organisations discover issues through social media before they find out about them from their own employees. According to Salesforce, 55% of ‘high performing’ customer service teams say they can predict customer service needs more than 80% of the time, and with more customers now expecting instant responses it pays to have a plan in place …

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Four ways to use webinar marketing for reputation management

Webinar marketing has been gaining popularity for a few years now. There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more. But one effort webinars can particularly helpful for is reputation management. 1. Associate your brand name with prominent …

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How FMCG brands are fighting back against plastic waste

The issue of plastic waste came to a head in 2018, with David Attenborough’s Blue Planet II raising widespread awareness of the issue. For brands in industries where plastic is an integral (and seemingly unavoidable) part of product packaging – such as FMCG, food and drink, fashion, and cosmetics – an absolute solution seems hard …

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Four benefits of considering neurodiversity in marketing and design

An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment. With more and more organisations driving towards digitisation, neurodiversity is becoming an increasingly important focus. So, what exactly is neurodiversity, and what are …

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Organic reputation management & brand protection

Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition.  In this article we look at the importance of branded searches and provide guidelines to help you understand, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need …

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Google Ditches Anonymous Reviews—How Your Business Can Benefit

By Shannon Montoya Google no longer permits users to post anonymous reviews on the Google My Business platform. The move also applies to previously posted anonymous reviews. Although the rule of “Let the buyer beware” always applies online, scraping reviews from “A Google User” across Google My Business is good for customers who want to …

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