Heidi Cohen Interviews Rebecca Lieb New book: Content: The Atomic Particle of Marketing Q: What’s your best piece of advice for readers looking to improve their marketing? Strategy before tactics. There’s been a very understandable pattern of behavior since digital marketing began to jump in with both feet, giving little thought to business goals or how […]
Content: The Atomic Particle of Marketing – Book Interview Read More »
Our analysis of the direct marketing efforts of political parties exposes how campaign teams are failing to engage voters. If the general election campaign was based on direct marketing performance alone, the Scottish National Party will walk away with a victory and Labour will outperform the Conservatives. The Conservative Party only sent two emails throughout
Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with
The Most Profitable Automations for E-Commerce Businesses Read More »
In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. Today, we’re going to
Single Email or Series? Choosing the Most Effective Automation for Your Business Read More »
In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is
A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement Read More »
2017 Small Business Social Media Research Want your small business social media to stand out and yield measurable results? You still can although it may take longer to achieve your objectives. The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to
How Your Small Business Social Media Can Compete Read More »
