While Amazon currently accounts for roughly 45% of all online retail sales, the pursuit of a strong offline retail presence is part of Amazon’s long-term business strategy which is why they may now be considering an acquisition of Target. Obviously, Amazon is strong in almost all categories of online shopping, but with The Whole Foods […]
Did you know that more than 50 percent of shoppers will take their business elsewhere if they don’t have a good experience? People want individualized, personalized experiences from the brands they choose – experiences that technology has led them to expect from all their interactions. This ever-shifting landscape makes it hard for brands to know
An Inside Look at how Millennial Shopping Habits are Changing Retail [Infographic] Millennials are changing up the retail game, and here’s a big hint: it has a lot to do with smartphones and social media. More than half of Millennials use their phone to get assistance while they are inside a brick and mortar store,
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By Dan Pratt Sigh. It’s that time of year again. The abundance of Christmas items starting to line store shelves can only mean one thing: The holidays are sneaking up on us. For many businesses, the holiday season represents an insanely busy time of year. So busy, in fact, that the National Retail Federation (NRF) reports
Small Businesses: 6 Digital Marketing Strategies to a Successful Holiday Season Read More »
A war among titans is silently brewing in the online retail arena. Recently, Google announced a partnership with Target, a move that could signal the start of Google’s challenge to eCommerce giant Amazon on its own turf. Amazon is a serious threat not only to traditional retailers such as Target but to the search engine
How hard should it be to order pizza? “Not very,” you’re thinking. After all, you’ve probably done it a thousand times. But sometimes, it can be harder than you expect. Consider the experience a friend of mine had last week. My friend is a musician and was in the middle of a recording session that
When Technology Goes Too Far: How Not to Treat Your Customers Read More »
Searching for products being offered on Target will soon be as easy as taking a photo on your mobile phone. In a recent announcement, Pinterest revealed that it teamed up with Target allowing the retailer to use the former’s visual search called Lens. The deal aims to harness the power of Pinterest’s visual search tool
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The number of eCommerce businesses has doubled in the past five years. The rise of the industry has admittedly caused less foot traffic and some brick and mortar businesses to suffer closure. But contrary to popular belief, retailers are not going out easily. Studies have shown that the majority of shoppers still prefer to go
An online business is mainly concerned with its customers and potential buyers. E-commerce websites tend to spend a lot on marketing and promotional activities, but fail to address the issues of the common user. And that’s why they often face a decline in conversions despite well-optimized web pages. Getting customer feedback and reviews is an
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At a time when most people would rather get a text than a phone call, SMS marketing is a smart choice. Every kind of business can utilize text messaging. The team from TextMagic has put together an infographic showcasing the most common ways to do that. Retailers like Abercrombie & Fitch, American Eagle and Best
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