Retargeting & Remarketing

Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its annual I/O developer conference. New tools in Chrome will allow users to block or clear third-party cookies more easily, Google said. The company also announced a browser extension that will show more information about …

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Why ARF thinks marketers should reconsider their personalization strategy

At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not be all it’s cracked up to be. The Advertising Research Foundation (ARF) warns marketers that excessive targeting and retargeting can lead to lower-than-expected ROIs, a …

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What is identity resolution? – Marketing Land

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI. Identity resolution has become increasingly important for marketers as people move across …

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What is attribution modeling? – Marketing Land

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Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake. The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000 likes, nearly …

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CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer

Customer data platform (CDP) AgilOne announced this week a new partnership with remarketing platform Criteo. AgilOne said this is the first and only integration that Criteo has undertaken specifically for full-profile CDP use cases. If you visit the website of a retailer who subscribes to Criteo’s platform, look at a page for a Roadmaster bike …

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Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines

MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads. The post Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines appeared… Please visit Marketing Land for the full article. Source link

SMX Advanced recap: Audience targeting in a privacy-centric world

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing. Jillian Nagle, Red Ventures Jill started the session by saying, If we evaluate audiences the same way we evaluate keywords, …

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