Robert Rose

How to Turn Marketing Costs Into Profit

Marketing Podcast with Joe Pulizzi and Robert RosePodcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, Chief …

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Content Marketing World Authors – Heidi Cohen

Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML. A book …

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Content Marketing World 2017 Lessons That Will Make You A Better Marketer

How To Transform Your In-Person Event Into Memorable Content While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible. Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” As major in-person events, conferences deliver content curated …

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How To Create Must-Read Recurring Content Columns

5 Column Types Every Content Marketer And Blogger Needs Is recurring content part of your editorial content mix? Grounded in journalism, a recurring content column is a consistent serving of content published on a regular schedule.  It’s cyclical content your readers actively seek. Think Page Six, the New York Post’s gossip page. Go high-brow with …

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