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SG Google to Compress Display Ads with Brotli Same Algorithm Used in AMP

Google Now Compressing Display Ads with Brotli

accelerated mobile pages, ad formats, algorithm, AMP, AMP Ads Initiative, Brotli, browser, Chrome, data compression, E-Commerce, file size, Google Display Ads, gzip, load speed, Microsoft Edge, Newsrooms, reduce file size, Safari, SEO BLOG, Zopli algorithm / By

Google just announced that it will now be compressing Google Display Ads with Brotli. Brotli, for those of you who don’t know, is an open-source data compression algorithm that compresses file size better than gzip. Google introduced the compression algorithm in 2015 and has been instrumental in boosting the load speed in Accelerated Mobile Pages (AMP) by …

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