Sales And Marketing

How to align your content strategy with your sales funnel

Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can …

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Business.com’s Journey to Branding

Business.com’s CEO shares our journey as we continue to build our brand and engage with our audience. Every month, we generate millions of high quality brand engagements and demand generation for our advertisers. We’ve organized our suite of advertising products to solve the brand engagement and demand generation challenges that many marketers have. Whether you’re …

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