Here’s What Business Buyers Want (and What They Usually Get) [Infographic]

In a world where Netflix gives you recommendations for shows you’ll love, and Spotify gives you ‘Discover weekly’ playlists, it’s about time B2B marketers and salespeople took personalisation seriously. That means businesses need to lean more on advanced technology and smarter buyer insights to engage modern B2B sales prospects. However, many businesses are still using […]

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