Sales Enablement

The 3 Stages of Digital Transformation

Today, digital transformation continues to accumulate a lot of attention. As digital sales transformation has moved from a nice-to-have to a need-to-have, more deals than ever are being lost to a commitment to the status quo than to competitors. Digital transformation is more than just a fancy way to describe moving digital assets to the …

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What Is Sales Enablement and Why Does It Matter? 3 Experts Weigh In

There’s always a hot buzzword in marketing, and right now it’s the term “sales enablement.” Gartner defines sales enablement as “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.” While every marketer has a slightly different definition of what it is, to me, it generally means providing …

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5 of the Hottest Trends in Marketing Right Now, According to Industry Experts

The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk missing out on serious potential for revenue growth and customer acquisition. So what’s hot these days? What do you need to pay attention to and learn how to embrace? Recently, I …

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Supercharge Your Sales With the Help of Sales Enablement Technology

It’s no secret that sales funnels and content marketing strategies are becoming more automated than ever. As they do, the potential for misalignment between sales and marketing grows as well, potentially costing your company time, morale, and, most important, revenue. But using sales enablement solutions with the support of smart technology puts the power back …

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How to Upgrade Your Sales Enablement Program for Better Revenue

Sales enablement tools should be just that: tools that enable your sales team to work more efficiently and sell more of your products or services. It sounds simple enough, but according to Aberdeen research, about 92 percent of companies see lower conversion rates because of friction within the sales cycle. In their eagerness to help …

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6 Tips to More Powerful Social Selling

Finding a business solution a century ago was simple — you’d ask around, gather recommendations, and then make a decision. Today the process isn’t that much different. There is one significant change, however: The playing field is rapidly expanding through social media. Marketers have been communicating with their customers for years through social media. As …

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