How to Use Content Marketing to Increase Qualified Leads Skip to content Home Blog Content Marketing How to Use Content Marketing to Increase Qualified Leads Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! Are you spending too much time searching […]
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Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can
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Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound
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Move over, baseball. America’s new national pastime is binge-watching. Ask your friends what they did over the weekend, and several will probably admit to burning through several seasons of Game of Thrones. Streaming platforms, such as Netflix and Hulu, revolutionized the way people consume TV shows. Society’s changing behavior has caused the likes of HBO
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