As an industry, sales is slowly escaping the clutches of the art of sales, but there is still a long way to go. The struggle is particularly real in well-established industries where long-standing, pre-existing relationships are key, like broadcast and media. As seasoned sales vets wine and dine their way through their Rolodexes (hopefully proverbial […]
Meditations / Pixabay I got an email this week from a salesperson who wants me to do business with his company. In it, he made two major sales mistakes. 1.) He started with the subject line of “Checking in.” 2.) After I responded and said my timeline was at least 120 days, he said, “OK,
This Sales Mistake Will Leave Your Prospects Uninterested in You and Your Product Read More »
whitesession / Pixabay Wayne Gretsky has the famous quote describing why he is an all time top performer in the NHL. I’m sure you know it, but he answered the question about how he managed to perform so well by saying, “I skate to where the puck is going to be, not where it is.”
