Sales & Marketing Alignment

5 Reasons Why Marketing Automation Software Implementations Fail

Marketing automation is an absolute necessity for businesses and marketers dedicated to driving conversions and improving ROI. Today’s platforms enable marketers to deliver their messaging to the right audience at the right time while saving time and money and increasing sales. In fact, marketing automation can help businesses increase sales productivity by an average of …

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How an Insurance Company Leveraged Marketing Automation in an Industry That’s Slow to Change

Marketing Challenges for the Insurance Industry Tony: How would you describe the challenges that face your industry as a whole? Are there any disruptions that are impacting the way you approach marketing? John: One of the greatest challenges insurance companies face today is how to manage the rapid advances in MarTech. New technologies that help …

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The 7 Podcast Episodes You’ll Reference in 2018

The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as …

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Getting Smarter About Pipeline Marketing

Michelle: What does the landscape look like for reporting and attribution? Are most marketers using it today? Aaron: In the broader landscape, marketing measurement, obviously every marketing team does some sort of measurement. From that perspective, it’s 100 percent. Every marketing team is measuring how many leads they generated, or how many people they reached, …

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