Sales

Will direct-to-physician pharma marketing be the same after Purdue Pharma? – Econsultancy

On Sunday night, embattled pharma firm Purdue Pharma filed for bankruptcy. The maker of the painkiller OxyContin has been facing lawsuits from an estimated 2,600 government entities and other groups and had struck a tentative deal to settle many of them for somewhere between $10bn to $12bn. The lawsuits allege that Purdue was largely responsible …

Will direct-to-physician pharma marketing be the same after Purdue Pharma? – Econsultancy Read More »

22 Companies Dominating the World with Content Marketing

It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the …

22 Companies Dominating the World with Content Marketing Read More »

The Importance of Having a Sound Return Policy

At first glance, an official return policy might seem like one of those tedious administrative items that is easier to ignore than implement. In reality though, a retail business’s return policy intersects with everything from the business’s reputation to employee satisfaction, and even the rates the business pays on credit card transactions. For these reasons …

The Importance of Having a Sound Return Policy Read More »