Sales

Start the Year Off Right: New Sales Ideas to Try This Quarter

Did you make any New Year’s resolutions this year? If you didn’t, why not consider a few new approaches in your selling instead of making resolutions? Here are a few sales ideas to consider so you can start the year off right. New sales idea #1: Take more credit for your work (especially if you’re …

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4 Amazon Ads Trends You Can’t Ignore in 2020

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Facebook and Google have been dominating the digital advertising space for years now, but Amazon is …

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If a CRM Stresses You Out, Try a Simple One Like Copper CRM

CRM software simply means customer relationship management. And any sized business can use them. Popular ones used by SMB’s include Salesforce Essentials and Keap — formerly Infusionsoft. Why use a CRM? A CRM collects info from existing customers or new leads. It places them into an easy interface. Fast access to your own notes on …

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Increase Your Holiday Sales With 8 Tips From Yahoo’s E-Commerce Ninja

Selling online is not easy, it’s hard work. However, thousands of businesses, every day are finding success in selling online. One of the leaders in helping businesses sell online is Yahoo Small Business and I just had a powerful discussion with Maria Melo, of Yahoo Small Business about how to increase holiday sales, this holiday season. Listen …

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Improve Your Sales by Getting to Know Your Customers

By Martyn Cook In my first book, You’re Just One Great Ad Away From Success, I wrote about knowing your customer and building out a customer avatar. If you were a consumer of my first book then you may well remember the chapter. I drew a terrible stick figure with speech bubbles around it containing …

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