Sales

How to Turn Every Customer Service Call Into a Valuable Customer-Retention Conversation

People often assume that customer service performs a “support” function in a business, not a “sales” function. But every time customers are on the phone with your customer service people, this is an opportunity to either keep or lose a customer. Your customer service team is on the front lines of building relationships with customers—not …

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6 Tips to Combat Cart Abandonment on a Magento E-Commerce Store

Lost sales are the biggest challenge for any Magento store owner, and cart abandonment is the most common reason for this. Baymard Institute reports that: The average cart abandonment rate is about 70%. In terms of revenue, businesses lose $18 billion each year due to cart abandonment. That’s a huge number! Across the globe, there are 250,000 merchants …

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4 Sales Strategies to Use During the Coronavirus Outbreak

One of the biggest business news stories in the world right now is the coronavirus pandemic, and it’s affecting all kinds of industries from travel to industry events to global supply chains. The stock market has entered a new wave of volatility, prominent business networking events have been canceled or postponed, cross-border travel restrictions are …

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Preparing Your Emergency Sales Plan: What If You Couldn’t Work for 30 Days?

What if you weren’t able to work for 30 days? Do you have an emergency sales plan? Thankfully, I did. My husband tore his Achilles tendon. What was first diagnosed as an injury that could be fixed with physical therapy turned into one requiring surgery and one month of not being able to put any …

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Take These 5 Small Daily Steps Toward Bigger Sales Results

Are you at a loss on how to improve your team’s sales performance? Especially in the world of B2B marketing and lead generation, making sales doesn’t just happen overnight. Closing B2B sales for major accounts is often a long-term process. For example, it involves building relationships, researching, identifying key decision makers and stakeholders. You must …

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Start the Year Off Right: New Sales Ideas to Try This Quarter

Did you make any New Year’s resolutions this year? If you didn’t, why not consider a few new approaches in your selling instead of making resolutions? Here are a few sales ideas to consider so you can start the year off right. New sales idea #1: Take more credit for your work (especially if you’re …

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4 Amazon Ads Trends You Can’t Ignore in 2020

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Facebook and Google have been dominating the digital advertising space for years now, but Amazon is …

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If a CRM Stresses You Out, Try a Simple One Like Copper CRM

CRM software simply means customer relationship management. And any sized business can use them. Popular ones used by SMB’s include Salesforce Essentials and Keap — formerly Infusionsoft. Why use a CRM? A CRM collects info from existing customers or new leads. It places them into an easy interface. Fast access to your own notes on …

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Increase Your Holiday Sales With 8 Tips From Yahoo’s E-Commerce Ninja

Selling online is not easy, it’s hard work. However, thousands of businesses, every day are finding success in selling online. One of the leaders in helping businesses sell online is Yahoo Small Business and I just had a powerful discussion with Maria Melo, of Yahoo Small Business about how to increase holiday sales, this holiday season. Listen …

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Improve Your Sales by Getting to Know Your Customers

By Martyn Cook In my first book, You’re Just One Great Ad Away From Success, I wrote about knowing your customer and building out a customer avatar. If you were a consumer of my first book then you may well remember the chapter. I drew a terrible stick figure with speech bubbles around it containing …

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