Sales

How to Decrease Your Marketing Budget without Hurting Your Business

One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting a large amount

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How to Sell Value Over Price: The Secret to Successful Value-Based Selling

I’ve got some good news and some bad news. The good news is that you can charge more for your products or services when you deliver value; the bad news is that it’s going to take work. Selling value starts with the sales process I’ve got more bad news for you. Some people are under

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Nimble Prospector Helps Sales Teams Build Prospect Relationship Record

Small businesses sales teams can build personal client relationships on an ongoing basis with a new AI based tool from Nimble. Introducing Nimble Prospector Nimble, the social sales and marketing customer relationship management company, has just introduced Nimble Prospector. The tool pulls relevant information from several popular business platforms like Gmail, G Suite and Office

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3 Real-World Sales Lessons From Boy Scouts Selling Popcorn

The other day some Boy Scouts (actually they were Cub Scouts, the younger kids ages 7 to 10, who are just getting started in the organization) came to my house selling Boy Scout popcorn as part of their annual fundraiser. Most of the time, Boy Scouts don’t do much in the way of professional “sales

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11 Amazing Sales Hacks Any Small Business Can Use

The sales profession is a fast-paced, constantly adapting industry with an onslaught of new competitors and niches. As a result, it’s vital for sales professionals to strive for continuous improvement. Tips to Increase Sales Productivity and Performance Eleven ways to improve your sales performance and reduce the cost of selling include: Emphasize Vision and Clarity

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5 Best Practices for Deploying a Sales Engagement Solution

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks, and marketing content we painstakingly created. Without the right technology, sales leaders and marketing teams may face a range of alignment issues, such as lack of visibility into which outbound messages, cadence, and tactics work or don’t

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