Search Ads: General

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Channel: SEM, Google, Google: AdWords, Google: Maps & Local, Paid Search Column, Search Ads, Search Ads: General, Search Ads: Mobile Search, SEO BLOG /

Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local Inventory Ads and ads on Google Maps. Analyzing last year’s data, I found that searchers became increasingly likely to search for both brand and non-brand keywords within Google Maps […]

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Is holiday paid search more competitive in 2017 than 2016?

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Google Shopping, Paid Search Column, Search Ads, Search Ads: General, Search Ads: Product Ads, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a key topic for a #ppcchat

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Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, Search Marketing: Shopping Search Marketing, SEO BLOG /

Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their relationships through enhanced technology, stronger/more personalized deals and a singular online-offline approach. As for 2017, all major metrics trended up, including click volume, mobile purchases, foot traffic and overall sales. Cyber Monday 2017

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The importance of targeting branded searches

Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: Branding, Search Marketing: Search Term Research, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. While targeting non-branded search terms plays an essential role in your overall search strategy, many brands still underestimate and neglect the power of branded search terms. By relying on

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Google’s all-new, quite counterintuitive guide to ad testing

Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG /

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve simplified the options for ad rotation. Let’s take a closer look at how ad rotation works now and what that means for ad testing. How AdWords picks which ads to show

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

Channel: SEM, Google, Google: AdWords, Search Ads, Search Ads: General, SEO BLOG /

Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported

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5 surprising paid-search insights to help you win the holidays

Bing, Bing Ads, Channel: SEM, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best times of year to get your products in front of the millions of shoppers searching for the right gift at the right

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Creating a B2B and B2C overlap strategy

Bing Ads, Channel: SEM, Google: AdWords, Paid Search Column, Search Ads, Search Ads: Behavioral Targeting, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG /

B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers and businesses. For example, the PC/laptop industry makes a significant amount of money from sales

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