Search Ads: Mobile Search

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local Inventory Ads and ads on Google Maps. Analyzing last year’s data, I found that searchers became increasingly likely to search for both brand and non-brand keywords within Google Maps …

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‘Purchases on Google’ Shopping ads test is running on iOS devices

Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices in 2015 and opened up in beta to …

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The lowdown on driving app downloads with Universal App campaigns

Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for …

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Apple Search Ads expanding to Canada, Mexico & Switzerland

The Apple App Store has announced it is expanding support for Search Ads into Canada, Mexico and Switzerland. Apple released Search Ads for the App Store a little over a year ago, with previous support limited to the US, the UK, New Zealand and Australia. Apple’s Search Ad product is the iOS version of what Google Play …

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Google home service ads come to the East Coast & open up to more service categories

Google continues to expand its ad product for local service providers. This week, the company announced home service ads are available to more businesses in more cities. Painters, electricians and towing companies can now run ads through AdWords Express, joining locksmiths and plumbers, house cleaners and handymen. Google launched home service ads in 2015 with a pilot …

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Branch offers first deep-linking from ads on AMP pages to app content

Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money. To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called AMP Journeys. The Palo Alto, …

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