Has Amazon ended its Google Shopping campaigns?
Has Amazon ended its Google Shopping campaigns? – Search Engine Land Thanks to Our Sponsor Source link
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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type – Search Engine Land Thanks to Our Sponsor Source link
Bing Shopping ads updates include multiple images, product status reporting & more
Bing Shopping ads updates include multiple images, product status reporting & more – Search Engine Land Thanks to Our Sponsor Source link
Bing Shopping ads updates include multiple images, product status reporting & more Read More »
Google tests showing two Shopping ad carousels on mobile
Google tests showing two Shopping ad carousels on mobile – Search Engine Land Thanks to Our Sponsor Source link
Google tests showing two Shopping ad carousels on mobile Read More »
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
A little over a year ago, ahead of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms. Those integrations are soon coming to an end. Through the integrations, merchants using BigCommerce, Magento or PrestaShop could directly connect their product catalogs to Google Merchant Center. This week, Google began
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop Read More »
New test prominently showcases Google Express in mobile search results
Image: Google This week, we spotted a new treatment for Google Express in the search results. This included two new elements: a promotion for the program at the top of the results and a new look for Google Express ads in the Shopping carousel. The “Get it with Google Express” promotion at the very top
New test prominently showcases Google Express in mobile search results Read More »
‘Purchases on Google’ Shopping ads test is running on iOS devices
Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices in 2015 and opened up in beta to
‘Purchases on Google’ Shopping ads test is running on iOS devices Read More »
Is holiday paid search more competitive in 2017 than 2016?
The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a key topic for a #ppcchat
Is holiday paid search more competitive in 2017 than 2016? Read More »
Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
By most accounts, this year’s Black Friday to Cyber Monday stretch was another record-setter for e-commerce sales. The search team at Merkle shared with us some early top-line stats on how a sample of the agency’s retail accounts fared over the weekend. The sample includes Google AdWords data from 50 of the top 500 retailers
Black Friday, Cyber Monday sales from Google paid search up by double digits YoY Read More »
7 Google tips to supercharge your Shopping ads
Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013, while others are relatively new. Regardless of where you are on your Shopping