Search Ads: Product Ads

Google updates mobile product knowledge panels to show even more info in one spot

Channel: Retail, Google, Google: AdWords: Product Listing Ads, Google: Knowledge Graph, Google: User Interface, Search Ads: Product Ads, SEO BLOG /

Google is updating the look of of its product-oriented knowledge panels on mobile to show even more details about specific products in the search results. In an example spotted by Vlad Rappoport, shown below, the shopping knowledge panel has a blue header and a new carousel featuring third-party editorial reviews and separate tabs for stores […]

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Bing expands Shopping Campaigns to Canada & India

Bing, Bing Ads, Channel: SEM, Search Ads, Search Ads: Product Ads, SEO BLOG /

Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Canada, as Bing product ads are only supported in English in Canada, and Quebec’s language laws mandate that stores located in

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Increase CTR by monitoring competitive offers

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Paid Search Column, Search Ads, Search Ads: General, Search Ads: Product Ads, Search Marketing, Search Marketing: General, SEO BLOG /

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category. To give you a window into the kinds of things to consider, I segmented

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Ahead of the holidays, Google Merchant Center sees substantial upgrades

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Product Ads, SEO BLOG /

A new suite of tools has arrived for merchants — just in time for the 2017 holidays. The new upgrades include helpful feed expansions, rules and overrides, as well as the ability to add multiple members to Merchant Center accounts. These new changes are currently available to all accounts created on or after July 13,

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Google Shopping gets top spot impression share & product diagnostics reporting

1, Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Product Ads, SEO BLOG /

Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out. The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface. The new metric, called absolute top impression share, reports how often Shopping ads and

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Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters

Channel: SEM, Google, Google: AdWords, Search Ads, Search Ads: Product Ads, SEO BLOG /

Google has started testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. The store listings, spotted by Josh Leibner, director of paid media at Red Ventures, Wednesday, appear in a swipeable carousel that resembles the mobile price extension format, as well as filtering options. Selecting any of

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Images labeled ‘Product’ in Google Images part of new badges markup

Channel: SEM, Google, Google: Google Shopping, Search Ads, Search Ads: Product Ads, SEO BLOG /

This article has been updated with corrections. Users searching for products on Google Image search will now notice that sometimes images appearing at the top of the results are labeled with a “Product”. This is part of the new badge markup Google introduced earlier this week. They look a lot like ads, and I mistook

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