search engine index

The Marketer’s Guide to Identifying & Fixing Google Index Bloat

September 18, 2017 bounce rate, canonical tag, crawl budget, Deep Crawl, Duplicate Content, engagement metrics, Gary Illyes, Google Analytics, Google Penalty, Google Search Console, Google updates, hreflang tags, index bloat, Indexable Pages, indexation, indexation issue, landing page, marketer, noindex follow tags, Panda, Phantom, quality content, ranking, Screaming Frog, search engine index, SEO, SEO BLOG, URL, URL parameters, URL profiler, web pages, Website Traffic 31 Comments

Google has rolled out a number of quality related updates recently – from Panda to Fred to Phantom, it’s clear that quality content and strong user engagement metrics are increasingly…