So, what are the different types of featured snippets and what’s their value? Ever since they first appeared, there are plenty of reputable articles online that explain how to gain featured snippets. However, most of these don’t analyze the value of the traffic using real-life examples and give you a true sense of a business […]
Here’s What Credit Unions and Banks Should Look Out for In Digital Marketing Since its initial emergence, digital marketing has taken over the advertising industry by storm. This is evident by the budgets set aside for digital and TV ads, the former enjoying a bigger share of the marketing budgets in various institutions including credit
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In partnership with Simply Business 3rd in a series of articles exploring how to make 2019 your business’s best year yet. By Rieva Lesonsky Many small businesses are dependent on local customers to survive—retailers, restaurant owners, accountants, contractors, remodelers, home services providers, among many others. For these business owners, marketing has become a little more complicated. In
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4 Steep Learning Curves Every Marketer Should Master (Or Outsource To A Pro) Marketing tools are now available to everyone, regardless of experience level. You don’t need to be an industry insider or have deep pockets to gain access to powerful applications. Some of the less expensive applications perform only basic functions while high-end applications
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Search engine marketing is an ideal way for your small business to compete with larger competitors. And with the right techniques, you can use search engine marketing to rank higher in searches on Google, which can make the difference in whether a customer chooses your company over your bigger rivals. To find out the best tips
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Artificial intelligence is powering the world’s most powerful learning machine: Google. As the search engine gets deeper insight into what makes people tick, it’s adjusting search engine rankings to bring the most relevant, engaging content to the top of the search rankings. AI, voice, user engagement… the search engine optimization industry is seeing some seismic
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A lot of people think that search engine optimization (SEO) is a business staple, like email, desks, and, well … staples. But in reality, SEO is not something every business needs, especially small businesses with modest marketing budgets. If any of the conditions below apply to your company, you will be better off investing in marketing
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s important to understand what your customers are saying,” Nichole Goodyear told me during this week’s Marketing Smarts Podcast, but then added, “It’s more important, from a marketer’s perspective, to ask, ‘What do you want them to be saying?’” Once
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! We’re taking the Marketing Smarts podcast on the road, and our first stop was in Seattle on March 28, as part of the run-up to our SocialTech 2012 conference. I sat down with Ian Lurie, CEO of PortentInteractive, and Geoff
